r the first time in Flowcrete Americas’ 10 year exhibiting history, the 2017 outing of the annual World of Concrete show will see the specialty polymer flooring manufacturer take to the outdoor exhibits to provide practical demonstrations of the company’s most popular and innovative floor coating systems, primers and sealers.

Doug Dompert, Technical Services Manager and STAR Trainer for Flowcrete Americas will be on hand to provide insider tips and tricks on the company’s range of specialty polymer floor coating solutions as well as offer a preview of what flooring contractors and coatings applicators could expect if they were to sign up to Flowcrete Americas’ Specialist Training in the Application of Resin (STAR) Program.

Running daily from 15:00 on Booth O40853 (January 17 – 19, 2017) Doug Dompert and the Flowcrete Americas team will be spotlighting the enhanced workability of the company’s HACCP International certified and antimicrobially treated cementitious urethane flooring line, Flowfresh, during placement and trowelling when compared to competitor products.

Doug will also be showcasing – for the first time – a new dual-purpose, hybrid sealer and primer, Flowfresh FC. This, non-tainting, high abrasion and slip resistant coating has been designed to improve the overall quality of installations when used in conjunction with Flowfresh systems.

In addition, Flowcrete Americas will be aiming to debunk the myth that urethane cement is unsightly and used only for functional reasons by demonstrating its Flowfresh SRQ system. Here, decorative colored quartz is included in the cementitious urethane matrix to deliver an attractive finish that does not compromise on the material’s excellent chemical, thermal or wear resistance properties in heavy-duty processing areas.

This and more, including a spotlight on methyl methacrylate (MMA) flooring technology, will be running daily from 15:00 Jan 17 – 19, 2017 on Booth 040853.

The annual World of Concrete conference and exhibition, held at the Las Vegas Convention Center brings together a wealth of industry professionals from all walks of the concrete and masonry sector. Last year’s outing recorded a 20 percent uptake in footfall registering close to 60,000 attendees with exhibits covering 750,000 square feet of floor space. The 2017 event aims to be even bigger and better with a wealth of new features and exhibiting halls on show.

Flowcrete Americas can be found indoors on Booth S10139 alongside sister companies from The Euclid Group. Visitors can expect to learn more about Flowcrete Americas’ complete range of polymer floor, wall and coving solutions including epoxy, cementitious urethane, MMA, polyurethane, epoxy novolac and polyurea chemistries.